It was 20:50 of 3 February 1957 when one trumpet’s blare opened the doors of a theatre in black and white designed by Luciano Emmer that entered into the houses of all the Italians: thus was born Carosello, a term that summarises twenty years of mini-movies, timeless slogans and characters, still in the hearts of many. Among these, the phrase “oh yes yes yes … it seems easy” with which the “Little Man with a Moustache” promoted the Moka Express Bialetti coffee maker.